StoryTELLING, StorySELLING

By Colette Parras, BFA (Hons.) M.Arch, Architect (NL).

Architecture and Communication have long been members of the same family dating back generations, but unlike Marketing (the neglected cousin nobody invites over for dinner), Communication has established a close relationship with Architecture, even at times sharing the same last name – Design.

Now with new technologies, the Design Family Tree has grown, and extended family members have been adopted, perhaps it is time to revisit the relationship Architecture has with Communications and Marketing?