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By Terri Taylor, Principal, Interior Design Business Academy.
Thinking outside the box of your current design business and the way you “have always done it” can result in new income streams, new systems for client acquisition and job management, and a larger client pool to work with in the future. Based on the bestselling Harvard Business Review book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne, you will discover how to eliminate what is no longer needed in your design business. Next, find out how to reduce “things you have always done in the past” to make your business more profitable now. Learn how to create distinctive ways to deliver design services that are new to the industry and unique for your clients. At the same time, explore how to raise your ‘client experience’ bar so far above the industry standard that you have made the competition irrelevant.