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By Cristina Kelly, Brand Strategist, Entro.
This fun and interactive session on branding answers the whys and how-tos about branding. What is a brand? What are the qualities of an effective brand? How can you best leverage your brand assets to be more effective in your communications and connect with your clients? From the intrinsic brand-value based decisions such as go-no-gos to the visual language of your brand in proposals, brochures, websites and beyond, at the end of this seminar, attendees will learn how to maintain a cohesive brand while allowing for flexibility when needed. Further, they will learn how to measure their company’s brand equity, to determine whether it’s time for a change.